DC Comics' New 52 attracts older, male readers

DC Comics has released stats for its New 52 consumer research study.

Carried out by Nielsen, the report shows that the majority of readers were current or lapsed comics fans, with 5% of those polled identifying themselves as first-time readers, according to The Source.

Readers were overwhelmingly male, with further stats released by ICv2 revealing that 93% of those polled were men.

The stats show that readers are continuing to age, with very few new, younger readers buying comics.

Under 2% of respondents were under 18, with the majority of readers between the ages of 25 and 44.

57% of the digital readers did also read print comics, while just 16% of print readers purchased digital versions, indicating that digital sales are additive rather than cutting into print sales.

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