Gaming
Lionel Messi signs as global face of 'FIFA', debuts with 'FIFA Street'
Published Thursday, Nov 24 2011, 11:11 GMT | By Matthew Reynolds | 13 comments
Lionel Messi has been announced as the new global face of FIFA.
The Barcelona footballer, who has represented Pro Evolution Soccer over the last few years, will make his cover debut with FIFA Street in March.
He will feature on packaging for future FIFA titles, and be involved with marketing, advertising and social media campaigns.
"I want to be part of the team behind the best sports football game in the world and be associated with the great EA Sports name," said Messi.
"EA Sports is a brand that shares my values of creativity, excellence and social responsibility."
General manager of football at EA Sports Matt Bilbey added: "Our FIFA franchise is the number one selling sports video game franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars.
"With Messi on our team we have the world's best and most exciting player to help EA Sports maintain its global leadership in the years ahead."
Watch Messi's debut trailer with FIFA Street below:
Regarded as the best player in the world, Messi won the FIFA Ballon d'Or 2010 award and has been the Champions League top scorer for the past three years.
FIFA 12 is "the best reviewed sports game of this current console generation", according to EA, and sold five million copies in its month of release.
> Read Digital Spy's review of FIFA 12
The Barcelona footballer, who has represented Pro Evolution Soccer over the last few years, will make his cover debut with FIFA Street in March.
He will feature on packaging for future FIFA titles, and be involved with marketing, advertising and social media campaigns.
© EA
"I want to be part of the team behind the best sports football game in the world and be associated with the great EA Sports name," said Messi.
"EA Sports is a brand that shares my values of creativity, excellence and social responsibility."
General manager of football at EA Sports Matt Bilbey added: "Our FIFA franchise is the number one selling sports video game franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars.
"With Messi on our team we have the world's best and most exciting player to help EA Sports maintain its global leadership in the years ahead."
Watch Messi's debut trailer with FIFA Street below:
Regarded as the best player in the world, Messi won the FIFA Ballon d'Or 2010 award and has been the Champions League top scorer for the past three years.
FIFA 12 is "the best reviewed sports game of this current console generation", according to EA, and sold five million copies in its month of release.
> Read Digital Spy's review of FIFA 12
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