A Kickstarter for the game console launched earlier today, which proposed a $99 system that would plug into a user's television and could play any Android games or apps as well as new games specifically for Ouya.
The console's Kickstarter was originally seeking to raise $950,000 (£612,247) by August 9, and has already reached $1,671,559 (£1,077,272) as of the time of writing.
Ouya has attracted funding from over 13,000 backers so far.
The console and its controller were designed by One Laptop per Child creator Yves Behar and his firm fuseproject. The controller uses a design and layout similar to that of an Xbox 360 controller, with the addition of a touch pad in the centre so that it can still be compatible with touch-based Android games.
Ouya will run on a Tegra 3 quad-core processor with 1GB of RAM, making it comparable in power to the Nexus 7 tablet.
The most unique aspect of Ouya is that the console will be open to all developers. While games on consoles typically require expensive development tools and a publisher or first-party approval process, the Ouya console will act as a development kit allowing an open marketplace more similar to what is seen on smartphones.
Ouya is aiming to be available in retail stores worldwide in March 2013.
See the full hardware specs for Ouya below: