A leaked advert reveals the Xbox 360 cover has the signature purple banner for Kinect functionality, according to NeoGAF.
While details of Kinect functionality have yet to be revealed, EA has recently embraced voice commands for many of its games, including Mass Effect 3 and FIFA 13.
The pre-order image also shows previously revealed bonus items, including two early unlock vehicles and four hours of double speed points in multiplayer.
Announced in June, Need for Speed: Most Wanted was demonstrated during EA's E3 press conference, along with the announcement of an October 30 release date.
The new Most Wanted will be developed by Criterion Games, who previously worked on Need for Speed: Hot Pursuit and the Burnout series.
It was recently revealed that a Need for Speed movie would be made by DreamWorks and be released in 2014.
Watch a trailer for last year's instalment Need for Speed: The Run below: