Marketing executive John Koller insisted that the console's functionality with the PlayStation Vita handheld enables it to match Nintendo's next generation system.
"We tell our PlayStation fans all the time that what the Wii U is offering is something that Vita and PS3 can do quite easily," he told Engadget.
"It's dependent on the content. We need to make sure the content isn't force-fed. And, to us, making sure that the gamer receives the right type of experience is what's most important.
"We're going to pick our spots, but that technology does certainly exist here."
Koller went on to say that investing in dual-screen software is not the risky venture it may appear, as "almost all" Vita owners also have access to a PS3.
Nintendo's Wii U launches on November 18 in North America and November 30 in Europe with a basic model and Premium bundle.