Geri Halliwell, Emma Bunton, Melanie C, Melanie B and Victoria Beckham arrived at the St. Pancras Renaissance London Hotel to officially unveil the new stage show based around their music.
It's the first public appearance of all five members together since 2008, when the pop icons embarked on a reunion tour.
The St. Pancras Renaissance London Hotel was famously used for the group's debut music video 'Wannabe'. The track was released exactly 16 years ago today (June 26).
Viva Forever was written by Jennifer Saunders and produced by Judy Craymer, who was behind the ABBA musical Mamma Mia!
The musical will be an original story based around a talent show and how a 'Wannabe' star named Viva and her family are affected by the process. The show will feature a mash-up of 'Mama' and 'Viva Forever'.
The protagonist applies for the talent contest with a group, but is faced with a decision whether to go through to the next round solo or not at all.
All five members of the Spice Girls have been involved in creating the new musical, which will open at the Piccadilly Theatre in London to the general public on November 27.
Tickets for Viva Forever start at £20 and are on sale now.
> Spice Girls: Their six best videos - watch
Watch the Spice Girls talk about Viva Forever below:
Photo gallery - Spice Girls through the years:
Copyright: Rex Features