Snoop Dogg announced earlier this month that he is now going by the moniker Snoop Lion, as it is more in line with his new-found Rastafarian faith.
In an interview with The Hollywood Reporter, fellow hip-hop star 50 Cent questioned the change but said that Snoop has earned the creative right to take on a new persona.
"It's interesting. Of course, there will be some people who connect to it and there will be some people that run from it - I don't know how his little league team's parents will feel about his new persona. But again, it's a persona - these are the choices he's created for himself creatively. And, you know, I think it will work," 50 Cent explained.
The 'New Day' rapper went on to say that the heavy marijuana smoking involved in Snoop Dogg's new identity is nothing new to the artist.
"Snoop's always been that. In the very beginning, that was his consistent theme - he had the weed, and everything else was there," 50 Cent said.
"[But] for hip-hop culture, it will work, because there's enough of that going on; Wiz Khalifa, his entire theme is that. I've consistently seen artists sell 500,000 copies with that as a theme: Redman, Method Man, Styles P."
Snoop Dogg recently revealed that longtime collaborator Dr Dre didn't get his new alias.
Listen to Snoop Lion's reggae track 'La La La' below: