Cat cafés allow customers to enjoy drinks and snacks while watching and playing with the resident pets.
[Cat café in Chongquing, China]
The idea of cat cafés originated in Taiwan and spread quickly to Japan, where their widespread success is linked with many urban landlords disallowing pets, as well as city-dwellers' long working hours.
"A cat café is just like a regular café," says Lauren Pears, who is looking to bring the craze to east London as 'Lady Dinah's Cat Emporium'.
"It sells coffee, tea, cake and snacks... but with a difference. It's full of cats.
[Cat café in Vienna, Austria]
"Cat welfare is really important to us. In particular, we want to make sure we can house cats who don't have a home to go to. We're also working with the Mayhew Animal Home to choose cats that will be happy in the environment that has lots of people in it, and we're working with them to define a really solid care plan to make sure they're cared for."
Pears says that approval for the café has already been granted by the Food Standards Agency, animal wardens and licensing offers.
The campaign has 45 days left to raise a total of £108,000 ($175,855). Pears is offering a number of incentives for contributions including high tea, free trial-run parties, VIP membership and venue hire.
Watch the IndieGoGo campaign video below: