Forget the Diamond Jubilee, at Digital Spy we're all about celebrating 'Wig Wednesday' - an event dreamed up by leading cancer charity for children and young people CLIC Sargent.
Among the celebs getting "wiggy with it" for a good cause are EastEnders star Natalie Cassidy, TOWIE favourite Frankie Essex, It-Girl Tara Palmer-Tomkinson and award-winning actress Celia Imrie.
The fun-packed photos have all been shot by the renowned photographer Rankin.
Cassidy said of her makeover: "I've had so much fun playing around with my look for 'Wig Wednesday' and, as a mum, the fact that it's to help children and young people in the UK with cancer makes it even more worthwhile.
"I love the idea behind the campaign - I know my friends would love to don a cool new look for the day and if we can raise money for CLIC Sargent at the same time then even better."
So on 'Wig Wednesday', don't be shy to don some new locks and make a donation to help CLIC Sargent reduce the impact of childhood cancer.