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As ever, there's been rumours flying around left, right and centre as to who's going in. Will Lauren Goodger be swapping TOWIE for BB? Could Rhian Sugden be handing over her mobile phone to producers as we speak? Has Dog the Bounty Hunter sorted his visa out in time (dear God, we hope so!)?
Digital Spy will be revealing all as it happens and lamenting how a certain few celebs could have fallen this low from 9pm on Channel 5.
22:55So that's it. The housemates are in, Cheryl and Julie's mission will roll on and Brian reveals that Friday will see the contestants nominate for the first time face-to-face. It looks like it will be a cracker of a series! Thanks for joining Digital Spy during tonight's launch. Oh and happy birthday Brian's niece (if he can do it, then so can I). Night night all!
22:52"Don't talk S**TE," Julie growls, as things get a bit escalated and Julie gives Cheryl an almighty soaking. Julian and Martin seem to be having a little snigger about how fake it is. No Inside Soap awards for you, gals. But cheers for the laffs.
22:49Cheryl and Julie get one last secret task once 'King Kemp' enters the house. Big Brother instructs them to have a blazing row over Julie's non-affair. They're just taking some time now to get into character...
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22:46Martin is apparently a huge fan of Big Brother, undoubtedly the biggest shock of the night. He also admits to having a gameplan. Cool, but he will never beat the brilliant BB tactician that was Tara Reid.
22:44And completing this year's Celebrity Big Brother line-up is...Martin Kemp. Not Jessica Ennis or some other London 2012 hero like Brian was so sneakily hinting at. Martin's pretty big in terms of CBB, but he's blatantly going to be boring, right?
22:38Brian drops a big hint about the final GOLDEN housemate to be unveiled after the break. Any guesses folks?
22:37As predicted, Jasmine's all smiles and sunshine the second she steps into the house. Bad girl my tuchus.
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22:35Next in is "professional bad girl" (urgh) Jasmine Lennard. She dated Simon Cowell and is in tabloids a lot. "People genuinely do believe that they read," she despairs - yeah, like believing Simon Cowell was interested in you. She also threatens to make life hard for Rhian and Samantha. What.A.Charmer.
22:31Time for one more Cheryl/Julie task?
22:30Coleen says her family have asked her not to expose her breasts in the house. Brian replies: "If it's good enough for Denise, it's good enough for you." Maybe so Bri, but it's not good for us!
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22:28It's time for our next housemate. It's Coleen Nolan, who's obviously hoping to replicate the success of fellow Loose Women star Denise Welch. She says she won't be happy if there's people in the house who are only famous for sleeping around. Has she never seen Celebrity Big Brother?
22:22Julian's suddenly got all hot under the collar following Ashley's arrival. Everyone else is just trying to pretend they knew he was an Olympian all along.
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22:20Next in is Team GB Judo star Ashley McKenzie. Congrats Big Brother, you got your Olympian! He's no Tom Daley (sigh) but he'll do. Brian brings up Ashley's "bad boy reputation", which means he's probably a complete dud. But at least we have plenty of fodder for Gay Spy in the coming weeks.
22:16Danica - boring, boring, Georgia Salpa boring. We look forward to her contrived showmance with The Situation in the coming weeks - it is after all what she's been put in for.
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22:15We're back at Elstree. Housemate number nine is...Danica Thrall from Sex, Lies and Rinsing Guys. Wait, hang on - that show only started like a month or so ago, right? And barely anyone watched it! Is this all it takes to get in Celebrity Big Brother? Urgh, alright....let's get her in.
22:06Cheryl gets set another task by Big Brother. Now she's got to tell Harvey about Julie's fake affair with her ex, this time with tears! She pulls it off with gusto - EastEnders were crazy to let her go.
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22:04Coming into the house next is Prince Lorenzo Borghese. Oh yeah, of course....him. He's Italian royalty, was apparently on The Bachelor and speaks for animals or something. We're not too enthused by his inclusion, but Brian is very obviously a big fan. "I don't know what just happened out there," he says. Poor lad - he's been Dowling-ed.
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21:59Well Samantha gets a noticeably less enthusiastic reaction from the housemates than everyone else. Who knew the type of people who go on Celebrity Big Brother could read?!
21:58Oh bloody hell - next in is 'controversial' journalist Samantha Brick. She's the one who wrote that article about how hard it is to be beautiful and has been trying with all her might to produce something that gets people riled up ever since. She cheekily thinks she could win it. No. First evictee. Guaranteed.
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21:55Harvey's in the house and everyone's settling in ok. He and Rhian are discussing their boos. "How rude," declares Julian.
21:52MC Harvey tells Brian he doesn't like people who are "two faced and not loyal". Wow, this is awkward....
21:52Next in is MC Harvey of So Solid Crew, cheating on Alesha Dixon and possibly lying about his fling with Cheryl Cole fame. He dismisses Cole-gate as a little thing that got turned into something big...a spot on Celebrity Big Brother big!
21:47Julie gets another task. She has to tell Rhian that she reminds her of Raquel from Corrie (an insult to the great Sarah Lancashire) and she should stay away from The Situation. He'll be no trouble really - the poor bloke is already looking for an escape route. Will he even make it through the night?
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21:43Rhian comes out to boos and the sound of Lady GaGa's 'Telephone' - good work whoever chose that. She says she wants people to forget what they've read about her - probably wasn't a good idea to introduce yourself as 'that woman who sex-texted Vernon Kay' then, love.
21:40Speak of the big-boobed devil - It's Rhian Sugden. She introduces herself by saying "people might recognise me from apparently sex texting Vernon Kay". This is what's it's come to, guys.
21:38I imagine Julian and The Situation will get on like a house on fire. Don't worry lad, the glamour models will be in pretty soon.
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21:37Julian says he's going in to "widen [his] circle". Urgh. Having said that, we will give him props for calling Brian 'Davina' though. If only Jules, if only.
21:36We're back and it's time for our fourth celebrity. It is...oh blimey...it's Julian Clary. Get the innuendo counter out. Julian says he's going to bring "a bit of class and a very tight sphincter" to the house.
21:29"Is that your name?" asks Julie, utterly dumbfounded. Suddenly Big Brother plays the EastEnders theme tune and instructs Cheryl to tell The Situation she hates Julie because she had an affair with her ex. His face afterwards is incredible - oh my goodness, can we just have this be the whole series please? "Look at the state of it," she whispers, before making a crack about Julie liking the bedroom. Wow, what a start!
21:26The Situation of course shows off his abs, because that's what he does. We can't wait for him to walk in and see Cheryl and Julie waiting for him. Grenades, anyone?
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21:24Here's the first surprise housemate of the series - it's Jersey Shore's Mike 'The Situation' Sorrentino. This man has no idea what he's about to let himself in for. We almost feel sorry for him.
21:23Big Brother tells the pair that they'll have to kick up a big soap opera-esque fuss every time they hear either the Corrie or EastEnders theme tunes in their ears. "We've only just got here," Julie complains. It's basically a rip-off of the Natalie Cassidy task from last series, but that was bloomin' incredible so...we'll allow it.
21:21Julie and Cheryl have been told that their task is to turn Big Brother into a big, dramatic soap opera for the next 90 minutes. They dither about with their secret earpieces, while the producers presumably scream behind the scenes.
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21:18Cheryl and Julie are called into the Diary Room, which gets gasps from the crowd outside. A twist is afoot - if the girls can find the bloody room.
21:17Nah, we kid, we kid. Cheryl is obviously the early favourite to win the series and we'd be all for that. She meets Julie and they engage in the usual awkward small talk that occurs between the first two or three contestants to enter the Big Brother house.
21:16Cheryl's looking 'fabulous' tonight. She tells Brian that she has "a few things up her sleeve" for the house. Toblerones?
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21:15The next housemate in is Cheryl Fergison of EastEnders. Her inclusion should come as no surprise to anyone who saw those hilarious pictures of her getting out of her car at Elstree with a balaclava on her head, like a plus-size, cross-dressing Batman.
21:13We're back - Julie enters through the Diary Room door, which she protests is "f**king locked". Oh brilliant. The ordeal has clearly affected her - she's currently wandering around the house in a daze muttering "it's locked, it's locked".
21:09Julie's been barred from entering the Big Brother house until after our first ad break. What are they doing right now, just standing around awkwardly on that catwalk? Poor Julie's obviously desperate to get in before the Queen realises what she's up to and takes back her MBE.
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21:07This is why we love Big Brother. Where else could you see Bet Lynch sauntering down a catwalk with a shirtless hunk in a suggestive T-shirt and leopard print cat ears? Pure trash.
21:04Ooh...apparently BB are sticking in their best housemate first. And iiiiiit's Bet Lynch, er, Julie Goodyear. She's been rumoured for this for years - I guess they've finally worn her down.
21:02Brian's stolen Dermot O'Leary's X Factor bit and found himself a dance troupe to make his entrance with. Or at least we think they're just dancers. We've had so many obscure celeb housemates already that half of them could be contestants.
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21:00"You've seen the headlines, you've heard the rumours but tonight all is revealed" shouts Marcus Bentley. Squeal!
20:58So, who do you all want to see entering the compound tonight? Leave your thoughts in the comments box below!
20:57Evening all! Are we ready to meet the celebrities who will potentially be stripping off in the Big Brother Jacuzzi this series?
